3D Customizer
Major Footwear Retailer
Michael and Paul led a team that built a 3D customizer that enabled users to create their own unique footwear products. More than that, the customizer seamlessly linked the shopping experience to product production.
The CMS contained all SKUs and customization options fueled by the consumers imagination. This information is then encapsulated and sent to the factory. The customizer featured a 360º spin, live selection updates, user generated uploads, social sharing, and account creation. On deployment the customizer succeeded on every level. From consumer engagement, brand good will and with a marked 10 fold plus increase in revenue.
Client: Major Footwear Retailer
Category: 3D Customizer
Date: 2016-2017
3D Product Models
Consumers have more power than ever before to express their individuality. The current trend in product customization is to enhance user choice by allowing visitors to see a product in a 3D model. Then mix and match various elements to create something entirely unique.
Imagining Data
3D customization depends on adroit handling of product data. Data on color palette, customized product panels and foundation elements. Each customizer connects continuously with vast data tables to render a visible product as close to the actual product as possible.
eCommerce and Logistics
Backing up every purchase online is a whole array of manufacturing systems and delivery processes. Getting the order information quickly and accurately from cart purchase to factory floor is a central key to success in customization products.
Driving Custom Products to Scale
In the past all products were custom, one of a kind constructs made by an artisan. Mass production made everyone purchase the same thing. Today we see customization return to society but on a scale that allows every person to order what they want when they want.
Digital products for actual users. We can help you with...
3D Customizer
Major Footwear Retailer
Michael and Paul led a team that built a 3D customizer that enabled users to create their own unique footwear products.
More than that, the customizer seamlessly linked the shopping experience to product production.
The CMS contained all SKUs and customization options fueled by the consumers imagination. This information is then encapsulated and sent to the factory. The customizer featured a 360º spin, live selection updates, user generated uploads, social sharing, and account creation. On deployment the customizer succeeded on every level. From consumer engagement, brand good will and with a marked 10 fold plus increase in revenue.
Client: Major Footwear Retailer
Category: 3D Customizer
Date: 2016-2017
3D Product Models
Consumers have more power than ever before to express their individuality. The current trend in product customization is to enhance user choice by allowing visitors to see a product in a 3D model. Then mix and match various elements to create something entirely unique.
Imagining Data
3D customization depends on adroit handling of product data. Data on color palette, customized product panels and foundation elements. Each customizer connects continuously with vast data tables to render a visible product as close to the actual product as possible.
eCommerce and Logistics
Backing up every purchase online is a whole array of manufacturing systems and delivery processes. Getting the order information quickly and accurately from cart purchase to factory floor is a central key to success in customization products.
Driving Custom Products to Scale
In the past all products were custom, one of a kind constructs made by an artisan. Mass production made everyone purchase the same thing. Today we see customization return to society but on a scale that allows every person to order what they want when they want.
Digital products for actual users. We can help you with...